Introduction. The importance of insurance of the country's agricultural activities leads to the study of the main economic and socio-cultural factors that affect the development of the demand for agricultural insurance. Despite the growing interest in the topic, the influence of socio-economic factors has not been analyzed as widely as expected due to the lack of reliable indicators. In order to measure the demand for agricultural insurance in international experience, agricultural insurance premiums, agricultural insurance subsidies, cultivated area, farmers' level of education, crop risk and a number of other indicators are used.

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